
It stays in the top 10 for its second and third weeks, selling another 119,000 and 79,000 copies respectively. It debut atop of the Billboard 200 chart, selling over 200,000 copies in its opening week. Fall Out Boy releases their third studio album, Infinity on High.My Chemical Romance's single " Welcome to the Black Parade" breaks into the Billboard all-format US Hot 100 singles chart, pearking at number 9.The debut is the highest of the band's career, and far above prior albums, which only peaked at 86 on the chart. It debuts at number 2 on the Billboard 200 chart, selling 118,000 copies.


Indie rock band The Shins release their third studio album, Wincing the Night Away.Nickelback's fifth studio album, All The Right Reasons, manages to be in the Billboard 200 top 10 despite being released back in October 2005.

It charts in the top top ten of nine separate national album charts. British indie rock band Bloc Party releases their second studio album, A Weekend in the City.Originally released in November 2006, Daughtry, the rock band formed and fronted by American Idol contestant Chris Daughtry's self-titled album not only stays in the top of the US all-format Billboard 200 albums chart, but eventually tops the chart as well.Where were you when you got it? Who were you with? I bet you can tell me everything – and I bet that memory will make you smile.Īnd that, my dear friends, is why matchbooks are my muse the ultimate ode to memory, Alzheimer’s, and art. Contemporary design and imagery on each cover makes them exciting, but the history behind the matchbook in your hand is why I think they are so special. Some matchbook collectors press and preserve the books to be sold, but more frequently, matchbooks are collected to be displayed and seen (I definitely fall into this category). Of course with the scarcity of matchbooks going up, they’ve become even more fun to find in restaurants today – and even more collectable with the introduction of contemporary graphic design and artwork in their production. As the need for matchbooks went down with smoking bans, the manufacturing prices went up – leaving many remaining restaurants to label them as nonessential expenses. So why the hospitality industry? Even with the widespread decline in smoking and subsequent bans on smoking indoors by the ’90’s, restaurants and hotels continued to utilize matchbooks out of a long-standing tradition (Tradition quite possibly being linked to – restaurants and hotels always have bars. They have become a souvenir and a tradition – all while subtly (but constantly) keeping that company top of mind. These companies view matchbooks as useful, collectible objects, that tug at your heartstrings by evoking the kind of nostalgia that stops you from discarding it. As a non-smoker, I am exposed to matchbooks and their logos every time I go to light a candle (which is often), or sit near the coffee table where they are displayed in a large bowl (so, every time I am in my living room….which is every day).

A customer who takes a matchbook will be exposed as many times as they use it – between 20-40 times based on the number of matches in each book. When thinking about cost-effective advertising, matchbooks take the lead over business cards by virtue of exposure. While Baseball teams and airlines had phased out matchbook advertising for the association with smoking, restaurants and hotels (and later home brands) continued to see the value in them.
